If you’re already in the eSIM business, you’re in the right market. But chances are, you’re leaving money—and value—on the table.
You’re giving users access. But they also want protection. Privacy. Unrestricted access to global content and services.
That’s why telcos and mobile-first brands are now bundling VPNs directly into their eSIM profiles. And doing it under their own name.
This isn’t an upsell. It’s a high-margin, low-friction opportunity to turn your SIM plans into full-fledged secure access subscriptions.
Let’s explore why the eSIM with built-in VPN model is not just good business—it’s inevitable.
Why Telcos Are No Longer Just in the Connectivity Business?
We used to win on coverage, then on pricing. Now?
We win on value.
Data is a commodity. Customers expect more—especially those traveling, working remotely, or operating globally. They want privacy. They want security. And they don’t want to think about it.
What they don’t want:
- To install extra apps
- To pay for separate tools
- To realize, halfway into a trip to China or the UAE, that their VPN doesn’t work
If you’re already delivering global access through eSIM, bundling VPN is a natural—and strategic—next step. You’re not just offering connectivity. You’re selling secure access.
The Market Wants eSIM with Built-In VPN — And the Data Confirms It
You don’t build products for disconnected trends. You build for converging customer needs.
And today, the overlap between users needing global mobile access and those needing security and privacy is massive.
eSIM Growth
Global eSIM market: $1.22B in 2023, projected to reach $6.29B by 2032 (20% CAGR) Source: Fortune Business Insights
By 2030, 76% of smartphones will use eSIM. (Source: GSMA Intelligence)
Devices like the iPhone 14/15 are eSIM-only, accelerating adoption
VPN Growth
VPN market: $137.7B forecasted by 2030. (Source: ResearchandMarkets.com)
Over 1.5 billion active VPN users. (Source: Truelist)
42% of U.S. users, ~25% in Asia-Pacific, and growing rapidly in Europe. (Source: Fortune Business Insights)
In China, VPN usage doubled in 2024, despite regulatory controls. (Source: VOA News)
These aren’t parallel trends. They’re converging behaviors.
eSIM users are the same people who need VPNs:
- Travelers switching carriers
- Remote workers using open networks
- Expats and business users needing secure global access
- Privacy-first mobile consumers
And they don’t want multiple apps or tools. They want one bundled product: the best esim with built in VPN.
61% of internet users in Indonesia use VPN services, making it one of the highest VPN adoption rates globally.
You can either enable that or let another provider own the relationship.
Own the full access experience—bundle VPN with your eSIM and start selling privacy, not just data. Contact us to get a quote now.
The Revenue Case Is Solid and Scalable
Let’s say you have 50,000 active eSIM users.
If just 20% adopt a bundled plan with VPN at $5/month, you generate:
- $50,000/month in recurring revenue
- $600,000/year, with 70–80% gross margins
- Near-zero incremental support or infrastructure load
Now scale that across a full customer base—100K, 500K, 1M users. You’re into high-7 or 8-figure revenue from a service you don’t need to build, staff, or host.
You already have the customer acquisition. This just unlocks more lifetime value per user.
The Strategic Differentiator We’ve All Been Looking For
Here’s what most eSIM providers sell: “Affordable, global, flexible data.”
Now go to your competitors’ sites. They all say the same thing.
So how do you stand out?
You own the trust layer.
When you bundle a white-label VPN:
- You move from being a SIM provider to a secure access provider
- You start selling safety, not just signal
- You create a new brand tier for enterprise, remote work, and privacy-focused users
- You’re the one who “just works” when others don’t (especially in China, the UAE, Russia, etc.)
This is how you break price-based competition and establish real brand preference.
You Can Launch Fast — With No Tech Bloat
The hesitation most CEOs have?
“We don’t have the bandwidth to build and support a VPN product.”
Good. You shouldn’t.
With a white-label partner like PureWL (the white-label arm of PureVPN), you don’t build anything.
You get:
- Fully hosted, global VPN infrastructure (6,500+ servers)
- Stealth protocols for use in China and censorship zones
- Apps across iOS, Android, desktop — branded as your own
- User licenses, analytics, API integration
- Compliance (zero-logs, privacy-first)
- Full support, maintenance, scaling — done for you
You plug it into your activation flow. You sell it as a plan tier. You monetize it on day one.
Real-World Use Cases: This Bundle Isn’t Theoretical
| Customer Type | Need | What You Deliver |
| Travelers | Blocked sites, airport Wi-Fi risks | Encrypted traffic + region switching |
| Remote workers | Public networks, untrusted locations | Always-on VPN with no config needed |
| China-bound users | Censorship, app store blocks | Stealth VPN embedded in eSIM profile |
| Enterprise users | Data loss prevention, compliance | Secure endpoints for mobile workforces |
But Can I Use VPN with eSIM Legally in China?
Yes — with caveats.
The right approach is:
- Preload the VPN profile before the user enters China
- Use stealth-capable VPN protocols (OpenVPN XOR, WireGuard obfuscation)
- Avoid any local app store dependency
- Ensure no logs, with DNS override for safety
This is already being used effectively by travelers, expats, and even remote enterprise teams operating in-country.
You can offer a compliant, functional VPN + eSIM product if you do it right. And PureWL already has that blueprint.
We’ve Done It Before — And It Works
You don’t have to be the first to take this leap. Others already have.
PureWL has successfully helped multiple eSIM companies—across Europe, Asia, and the Middle East—launch, bundle, and monetize VPNs under their own brands.
These include:
A European eSIM travel platform that launched a “Secure Roam” plan in 6 days and saw a 24% bundle adoption rate in month one
An Asia-based digital telco offering “China Access eSIMs” with stealth VPN, now generating $400K+ in ARR from just one segment
A Gulf-region telecom aggregator that used PureWL to add VPNs to its roaming SIM product, targeting enterprise users — with 50% higher ARPU on VPN bundles
They didn’t build new teams. They didn’t invest in new infrastructure.
They plugged in PureWL’s white-label platform and launched secure, branded access services—fast.
They got the results you’re looking for: faster time-to-market, higher margins, stronger retention, and total brand control.
Why Now? Because Waiting Will Cost You
By the time your competitors start bundling secure access, your differentiation window closes.
This isn’t just about launching a feature—it’s about being first to market with the complete access experience: global, private, and under your brand.
In one move, you:
- Increase ARPU
- Add predictable, high-margin MRR
- Deepen retention
- Expand use cases
- Win privacy-conscious and professional users
- Become more than just a SIM vendor
And you do it with almost no friction.
Ready to Launch?
You’ve got the user base. You’ve got the product.
Now it’s time to offer the privacy, trust, and freedom users expect.
- Start your white-label VPN with PureWL
- Bundle it with your eSIM business
- Launch a branded esim with built-in VPN in a month
Let PureWL power the backend.
You keep the brand. You keep the billing. You keep the margin.