Once a business has started its own VPN service, there are many aspects that will need to get the right attention to make it successful. This is especially true for a business planning to sell to internet users worldwide, instead of catering to its employees in one or more locations.
Email marketing is a slice of the metaphorical pie that is the VPN business that requires a considerable amount of attention. However, many new VPN businesses do not know about the importance of email marketing, let alone how to leverage it to grow and expand their operations. Fortunately, this blog will cover essential email marketing tips to promote VPN services and other useful information.
Essential Email Marketing Tips – VPN Solutions for Large Business
Whether a business is starting a VPN from scratch or acquiring VPN solutions for large businesses, they must deploy unique email marketing campaigns to promote their services. Keeping this in mind, let’s take a look at some essential and underrated email marketing tips for VPN businesses:
1. Build an Email List
One of the biggest mistakes most VPN businesses make when designing email marketing campaigns is failing to build an email list. When a VPN business does not have emails to work with, what is the point of their email marketing campaign in the first place?
Avoid buying or collecting emails from sources online instead build an email list by using strategies like:
- Create compelling opt-in forms and place them well on the website.
- Offer something of value in return for emails, i.e., e-books, guides, etc.
- Optimize landing pages for email subscriptions.
2. Don’t Underestimate Welcome Emails
Users who sign up for a VPN service will get a welcome email. The welcome email is not just a formality; it can be a unique opportunity for a VPN business to reach other goals. For instance, the VPN business can provide step-by-step instructions on using their VPN service, thus preventing users from contacting their customer support specialists for the most minute details. Additionally, VPN businesses can also offer unique offers for referrals and so on.
3. Don’t Hesitate from Up-Selling
When sending out emails, VPN businesses should not shy away from up-selling. If there is a special promotion, inform customers so that they can benefit from it. Apart from benefitting from sales, such activities can encourage customers to interact with the VPN business in multiple ways. An email marketing campaign should not be restricted to the same medium and should encourage customers to check out landing pages, blogs, social media handles, etc.
4. Consider Sending Roundup Emails
If a VPN business has unique content that could benefit its customers, it should consider sending roundup emails. A VPN business can send out roundup emails monthly or weekly, highlighting important blogs, tips, or a recap of recent events to keep their users informed and engaged.
5. Optimization via A/B Testing
Many VPN businesses follow what others are doing instead of trying out new and innovative ideas. When designing email marketing campaigns, be creative and think outside the box. Learn from successful email marketing campaigns and add value to them to differentiate them from the rest of the crowd. Most importantly, if something does not work, try different strategies to find one that sticks.
While designing and trying out email marketing campaigns, A/B testing should be given great importance. Analyze and test every email to see what works and whatnot. For instance, try different subject lines or content variations to see what email campaigns work well in terms of improved click-through rates, open rates, and more.
6. Don’t Send Emails Unnecessarily
Many VPN businesses make the terrible mistake of sending emails unnecessarily. Think of emails as a precious commodity that should not be abused. For this reason, and plenty of others, only send emails when something of value can be offered.
Other Underrated Email Marketing Tips
- Build relevant lists since sending emails to people who are not interested will lead to IP blacklisting, or, worse, fines from data protection agencies.
- Since people have short attention spans, ensure the subject line has a clear look. The copy of the subject line should be short and precise, staying in line with the CTA to offer more information or for a transaction to take place.
- After concluding an email marketing campaign, an analysis is a must. It is important to determine how the campaign performed, how much data was collected, etc., to help make informed decisions for future campaigns.
- Personalize and humanize emails regardless of the audience type. As soon as a marketing email lands in the inbox, the audience knows what to expect, so a unique approach is essential. For instance, a VPN business can incorporate humor into their marketing emails to keep their audience hooked.
- Addingoption to opt out of email lists is important, s is important Sending emails to people who are not interested will agitate them, and thus, have a negative perspective about the VPN business sending them in the first place.
- Keep monitoring the email list to identify email subscribers that are not engaging, as it negatively affects authority. Sort out a re-engagement campaign or remove those subscribers for best results.
While numerous other tips could help VPN businesses with their email marketing campaigns, the ones mentioned above are essential for long-lasting results.